New Logo - Torad

This month, we've been working with a Prague-based newly launched venture called Torád. Aimed at food lovers, Torád is centered around a website which will offer recipes every week and provide a box with all the ingredients required to make it. The aim is to provide something new and different from what is available on the traditional market

The Torád team was looking for a logo with a clean typographic approach. They were specifically looking for a custom typeface as they wanted it to be entirely unique. The lettering was to be original, memorable and also function as a stand-alone graphic.

Following their vision and goals, our initial proposals focused on blend of a heavy-weight sans serif with a hand painted logo. We wanted something quite bold with a lot of impact that also had a playful touch.


The top version has some straight lines and elements from a more conventional sans serif. The bottom one has more accentuated curves, closer to a brush script.

Upon discussion, we decided to go for a combination of both versions. Having the letters more flared gives a more distinctive look with stronger personality. We explored various options for letters like the 'T', the 'a' and the accent: stems pointing in different directions, curves of various strengths, different angles, etc. After some final spacing adjustments, the logo is now complete.



The Torád website is currently in development and we're looking forward to the launch. In the meantime, feel free to have a look at our Torád client page for more photos and information.

Website Updated

For the first time in almost a year, our website has been given the long overdue update it has needed.
A huge redesign leaves the old attic theme behind to be replaced by a more clean and modern website that we feel matches our work far better.
As well as the new design, there's a lot of new content on the site. New clients, new side projects and more and there'll be more updates in the coming week.

Despite the size of the site, it remains hand coded and will be updated as such rather than using a CMS. The file structure and much tidier coding make updating the site far easier and a much more welcoming task. This should hopefully prevent us from taking a whole extra year to attend to our own front yard!