The Torád team was looking for a logo with a clean typographic approach. They were specifically looking for a custom typeface as they wanted it to be entirely unique. The lettering was to be original, memorable and also function as a stand-alone graphic.
Following their vision and goals, our initial proposals focused on blend of a heavy-weight sans serif with a hand painted logo. We wanted something quite bold with a lot of impact that also had a playful touch.
The top version has some straight lines and elements from a more conventional sans serif. The bottom one has more accentuated curves, closer to a brush script.
Upon discussion, we decided to go for a combination of both versions. Having the letters more flared gives a more distinctive look with stronger personality. We explored various options for letters like the 'T', the 'a' and the accent: stems pointing in different directions, curves of various strengths, different angles, etc. After some final spacing adjustments, the logo is now complete.
The Torád website is currently in development and we're looking forward to the launch. In the meantime, feel free to have a look at our Torád client page for more photos and information.
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